There is a Better Way – The ROOST Good Life for Realtors Promise™

Are You Living the Good Life?

Why did you get into the real estate business to begin with? Was it for the lifestyle? The money? The freedom?

Maybe you hoped real estate would be your path to personal fulfillment and purpose?

If things are going well right now – congratulations! What would it take to feel even better about your business and your progress?

What Went Wrong?

For many of us, a career in real estate turned out to be a lot of empty promises.  Be honest, this is not the first time you checked out another real estate company.

We heard becoming a Realtor® would allow us to work when and how we wanted to.  But the reality is, most of us feel pressure to be on duty all of the time.

How many times has your confidence been depleted by working with people you flat out don’t like because you have no other choice?  

What About the Money?

Yes, the real estate industry offers unlimited income potential. But let’s be honest, if you lack the resources, tools, and support to claim your share of the pie, real estate is a lousy way to make a living.

There Is a Better Way.

Welcome to ROOST Real Estate Co. and The ROOST Good Life for Realtors Promise™.  We can help you find the freedom, income, and purpose you know you deserve.  We want to help you live the life you always wanted to live.

What My ‘Training’ Looked Like

I became a Realtor® right at the time the internet was taking off.  I started going to a lot of seminars and looked to my broker for guidance.  The advice I got from almost every quarter left me disillusioned. I was told to go knock on doors, make cold calls, walk the mall and pass out 10 business cards a day.  All I could think of is what had I gotten myself into?

I did make a half-hearted effort at these techniques but I just couldn’t do it.  The fact was few people were home, landlines were already on their way out, ‘do not call’ laws were on their way in and the mall in my home town was already on the decline. 

Although I don’t think I was able to articulate it at the time, what I wanted was a business that I could count on.  I wanted a business I could grow. I also needed to feed my ego and I was driven to succeed. Most of the successful agents I met early on had been grinding it out for many years.  I did not have many years. I needed to make something happen right now.

As much as I craved immediate results, I knew instinctively that I needed to take the long view for my business and to create advocates for my services and expertise. This meant that I needed to build a tribe of raving fans.  If I could find people willing to work with me I knew I could develop the expertise I needed to really be of greater and greater use to my clients over time.

Working by Referral

Lucky for me within the first three or four months of getting my license I found out about Top Producer.  Back then Top Producer was a program that lived on your PC as a client relationship manager. I don’t know if it was because of my corporate experience or just the way I look at the world, but Top Producer was the first thing about the real estate business that clicked with me.  Top Producer gave me sample letters and follow up campaigns for buyers, sellers and past clients. It was a way to leverage every single name I added to the database.  

After 90 days of religiously working the program every day, I hired my first assistant for 10 hours a week to print the letters, sign my name, stuff the envelopes and mail them out.  Every new addition to my database was a deposit in my business ‘investment account’. Staying in touch after every transaction meant a steady stream of referrals and the opportunity to list the home I just sold at some point in the future.  Within two years my business rivaled those practicing 10 times as long as I had and I still had room to grow.

Later, I was introduced to Brian Buffini, founder of Buffini and Company and really started to understand what it meant to operate a referral-based business.  It was not long before I started dreaming of creating an entire office, and even a company, built around the principles of working by referral. And guess what?  I did it and it works!

What Makes ROOST Real Estate Co. A Different Kind of Brokerage

My dream of creating a real estate brokerage I wanted to work at came to fruition in January 2014 when ROOST Real Estate Co. was licensed and opened for business in Springfield Ohio.  I attribute our success to our core values:

• We work by referral. 
• We know that relationships are infinitely more valuable than transactions.
• We understand that to succeed magnificently we must always provide more value and expertise to our clients and customers than we may initially be paid for.
• We provide continuous support for every person in the organization with a desire to expand their individual skills and capabilities.
• There is great strength in the intentional identification, and exercise, of the unique talents and abilities of everyone we work with.  When everyone is free to do what they do best, we all do better.
• There is immense satisfaction in the consistent application of documented best practices and processes when serving the needs of our clients, team members, agents, and partners.

Our company, and more importantly our agents, have enjoyed double-digit growth year after year, each of the last five years.  We are making great progress towards my goal of leading the industry in average agent productivity.

In addition, we have expanded to nearby Dayton, Ohio, the Space Coast of Florida, Columbus, Ohio and Nashville, Tennessee.

We are also beginning to market ROOST Real Estate Co. franchises in Ohio, Florida and Tennessee, as well as franchises for our ‘twin’ company Lucky Town Real Estate Co. in the remaining 47 states.

One of the keys to our agents’ success is The Quick Start Game Plan™.  The plan ensures that when an agent joins our company, they hit the ground running.  When properly executed, agents see an immediate and increase in their personal market-making activities.  We have seen agents’ average monthly income increase by as much as 85% in their first five months with us compared to their last year with their previous company.  

The ROOST Good Life For Realtors Promise™ contains eight main components that form the basis of our partnership with our agents.

• The Four Freedoms for The Real Estate Professional

I do not see the point of being in the real estate business at all if it does not allow for a superior way of life.  There is way too much risk, hard work and potential heartache involved. Let’s face it, there are easier ways to make a living.  Successful entrepreneurs enjoy four ‘freedoms’. The freedom of money, the freedom of time, the freedom of relationship, and the freedom of purpose.  It is these freedoms that make being a real estate professional the best career in the world.

We help you build a self-sustaining business so you can experience the freedoms of money, time, relationship, and purpose.

• The Training and Development Commitment

The ROOST Real Estate Co. Broker/Partners are also Buffini and Company Certified Trainers.  Buffini and Company is the leading real estate coaching and development company on the planet.  Our association with Buffini and Company provides our agents with training that enhances and reinforces our referral and relationship-based business model.

We partner with the finest real estate training and coaching companies on the planet so you are can continuously improve your performance and increase your value to your clients.

• The Market Maker Advantage™

Give a man a fish and you feed him for the day.  Teach a man to fish and you feed him for a lifetime.  Hand real estate agent a lead and he may make her next mortgage payment.  Teach a real estate agent how to become a market maker and money will cease to be a concern.

We show you how to make your own market so you will never again be dependent on anyone for your next commission check.

• The Quick Start Game Plan™

By some estimates, agents lose an average of 20% of their income during a transition to a new firm.  At ROOST Real Estate Co. we attack this concern headlong with our Quick Start Game Plan™.  Our brokers and Agent Service Managers begin working with new agents prior to transferring their licenses to ensure they hit the ground running.  In our experience, agents can expect an increase in business activity within days of joining our company.

We make the investment in your future on day one so you get an immediate bump in your business building opportunities.

• The Agent Service Manager

A key member of each office staff is the Agent Service Manager (ASM).  The Agent Service Manager’s sole responsibility is to support the daily business activities of the agents assigned to him or her.  The ASM manages all of the agent services we provide and guarantees ongoing training and support as needed. The ASM’s number one goal at ROOST Real Estate Co. to ensure that our agents are getting the greatest benefit from the tools we provide.  

The Agent Service Manager is the personal assistant you need so you can spend more time doing what you do best.

• The Rhythm of our Business

There is an annual rhythm to our business.  There is a seasonality to the market. We need to be aware of it and we need to make it work for us.  I have tracked my productivity and the productivity of my agents for several years. I know exactly when we need to be ‘in’ the business, working ‘on’ the business and when we need to focus on recovery and rejuvenation – so we can go out and do it all over again.

We will show you how to ‘go with the flow’ and plan your year so that you can go all-in when it makes sense, and recover and celebrate before you start to burn out.

• Your Pay Your Way™

Our commitment is to make it possible for our agents to make and keep every dollar they possibly can while supporting every aspect of their business.  In return for the commission split we retain, we provide unsurpassed service, support, marketing, training, and technology. We have a payment plan for every agent at every stage of their career. 

Your Pay Your Way™ is transparent, easy to understand, and flexible so you can count on the industry-leading compensation you deserve.  

• Your Brokerage for Life

We expect to be the only brokerage you will ever need.  Our goal is to grow, adapt and create whatever new capabilities are necessary to support you as our industry continues to change over time.  We are alert to changes in the market and the ever-changing needs of our associates and clients. We will not be left behind. We will not allow you to be left behind.

We pledge to always be creating strategies to support your personal growth so you never need to look outside the company for your next big opportunity.

I Believe in You

I am so confident in you, and the effectiveness of The Quick Start Game Plan™, that I will take on all the initial upfront investment to get you started.  That means you can join ROOST Real Estate Co. today FOR FREE.  I am betting on your success out of the gate.  

ROOST is not for everyone, but for a select group of agents who want to be heroes to their clients day in and day out, the job satisfaction and the potential income are unlimited.  We expect great things from our agents and we know they expect great things from us. We will not let you down.

Just imagine what your life is going to be like just a few short weeks after joining ROOST Real Estate Co.  You can expect to be as busy, or likely busier than you have ever been. You will be renewing past relationships and creating new ones.  As your income grows, so will your free time and your confidence in the value you bring to the market place. Before you know it, you will start to experience success on your terms.

Join ROOST Real Estate Co. today with zero out of pocket investment and all the benefits the day you move your license.  In addition to the Basic Agent Services and Technology Package, new agents will receive as many personalized yard signs they need, and 1000 business cards.  

For those of you ready to join us, get ready to experience the good life.  Once you get a taste of what’s possible, you will never go back to the way things were.  Call or email me today and set up a time to interview us. You’ll be glad you did.

I Believe in ROOST Real Estate Co.

We would love for you to join our company but honestly, it really doesn’t matter if you sign up today or not.  We will continue to focus on our clients, increase our market share, make our numbers and watch our agents steadily increase their income with greater and greater personal freedom.  I know it sounds a little harsh, but without our help, you will continue to work harder and make far less money than you deserve.

Interested in learning more? Submit the information below to learn all about having a career with ROOST:

Thank you for taking the time to learn about our business.  If you think joining us is the best thing for your business, give us a shout.  Regardless of where your career takes you, I wish you The Good Life.  

Chris McAllister

Founder / President

ROOST Real Estate Co.

Chris@ROOSTRealEstateCo.com

844-806-6577