I Really Said This Out Loud…
“I see our company as a beacon of light in an increasingly dark and complex industry. “
I agree this is a bit melodramatic but let’s look at what many of us are up against.
The ‘Portals’
Zillow and the rest of the listing portals have their hands in our pockets. They are skimming our listing information from the MLS and using it to create leads they can sell back to us.
Relationships With Our Fellow Realtors®
Increasingly competitive and often just plain mean cooperative relationships with other agents and companies is another challenge. These are not bad people on the other side of the table – they are simply frustrated and scared and sometimes it shows.
I Might Hate HGTV More Than Zillow
Buyers, sellers, tenants, and investors are getting bad information from hundreds of different media sources making our lives that much harder. Enough hours watching HGTV will make a Realtor® out of anybody, right? (NOT!)
Realtors® Are All Alike
And worst of all, potential buyers, sellers, tenants, and investors are painting all of us in the business with the same brush. At best we are seen as a necessary evil with any one of us as good (or bad) as the next. At worst, we are seen as interlopers with our hands out and are held in contempt.
So how do we make our way in the world?
We make our way by becoming trusted partners and sources of good information and counsel. We do it by continuing to get better at what we do. We do it by expanding our capabilities as individuals and as companies. Our job is to look for more and more ways to add value to every buyer and seller relationship we are lucky enough to be a part of.
What we don’t do
We never sit back and complain and pine for the old days. We are honest with ourselves and figure out what we need to do succeed in today’s market. It’s not easy. If it were more of us would be living The Good Life.
Speaking of The Good Life…
If you would like to learn more about how we work with real estate professionals like you, check out The ROOST Good Life For Realtors Promise™ at www.CareerWithROOST.com. If you like what you see give us a shout.
We will make sure you are never seen as just another Realtor®.
